Define the problem
Who it is for, what it has to do and what it replaces. The brief comes before the first line is drawn.
Design-led products, engineered in-houseEngineered in-house
Brands built on design.
How we build
Design and engineering, one process.
A product's quality is mostly decided before the first one is made. We work out what it is for, how it looks and how it will be built in one team, at the same time, while changes are still cheap.
Colour, material, finish
Colour, material and finish are chosen as one system, like a brushed aluminium shell with grey corners, so it feels right in the hand, not just in a photo.
Engineered from the start
Structure, wall thickness, tolerances and part count are settled early, when a change costs a sketch rather than a new tool.
Built around use
How it is held, carried, opened and cleaned. Prototypes are tested in real use, and whatever gets in the way is redesigned.
One identity
Name, logo, typography, packaging and voice carry the same idea as the product itself.
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Designed to be made
Fewer parts, standard parts where they make sense and tolerances that are tight only where they matter keep quality the same from first sample to last unit.
What we believe
Design leads
Design is not a finishing step. It shapes the product, the experience and the business behind them.
Engineering decides
A drawing is finished only when it can be made well, and made the same way every time.
Materials with a reason
Every material earns its place. Aluminium where stiffness and low weight matter, softer materials where hands and floors meet the product.
Fewer, better
We build a small number of products and give each one the time it needs.
Leadership
Higge brings more than twenty years of e-commerce and technology experience, and an engineer's eye for detail, to building brands.
Gokhan GokselFounder & CEOAbout the founder